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I think the most interesting part of the Bieber story is that he gives away all his music for free. He started on YouTube, so all his music is on YouTube. Sure,
by henrikschroder 16y ago
I think the most interesting part of the Bieber story is that he gives away all his music for free. He started on YouTube, so all his music is on YouTube. Sure, if you want it in a different format you'll have to buy a CD or go to the iTunes store, but if you just want to listen to it, it's free.
...and then he makes up for it by selling concerts and merchandise and now this movie, and he seems to be doing just fine.
But this business model is extremely disruptive, this is the exact opposite of what the recording industry wants and preaches. They want people to keep paying for the music again and again, and stop people from sharing.
I hope that the 1.3 billion views on YouTube can make more artists reconsider, and start giving away their music for free, and move to a business model that doesn't rely on copyright.
http://www.youtube.com/user/JustinBieberVEVO http://www.youtube.com/user/JustinBieberVEVO