Given the financial benefits of producing and manufacturing in asia, Germany has to emphasize the quality of its products and exports to stay competitive. A go

Given the financial benefits of producing and manufacturing in asia, Germany has to emphasize the quality of its products and exports to stay competitive. A good example is a very new running shoe brand named Lunge that manufactures its premium running shoes very close to my hometown here in germany, a product that is usually produced in asian low-cost-countries. As far as i know and in contrast to their competitors Lunge refuses to put their money into marketing and instead focuses its efforts solely on the development and manufacturing of their products. Of course they can't compete on the price level, but I hear lots of good feedback from customers that won't go back to asics, nike & co. and don't mind paying the bonus for substantial products. This also applies to me. More here: http://www.lunge.com http://www.lunge.com