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Advertising Works on You
- ZeroGravitas 16y agoI agree with the premise that you can be primed by repeated exposure to brands. Can anyone point me to any systematic analysis of advertising that proves it works at a more granular level than that e.g. can we prove that a video advert with a beautiful, smiling person using your product is more effective than simply displaying your logo for 30 seconds? I assume there's some science behind it, but I also wonder who the advertisers are taking advantage of more, the people buying the product, or those buying the advertising.