> > It's easy to lie without lying. As a society we replaced any sort of value for our value proxy, money. > But in reality, having integrity and ethics in bus

> > It's easy to lie without lying. As a society we replaced any sort of value for our value proxy, money. > But in reality, having integrity and ethics in business is actually more profitable over the long term. Both your parent's view and your view could spring from a belief about how the world is, rather than from non-anecdotal hard data. I'd like to believe the more optimistic version, but I find it hard to do so. Do you have some data to support it?