When you're brought up in a consumerist lifestyle and taught again and again that consumerism is good and that you should aspire to consume more and produce mor

When you're brought up in a consumerist lifestyle and taught again and again that consumerism is good and that you should aspire to consume more and produce more so you can consume even more, it can be hard to break the habit. Buying a bigger TV than your neighbor gives you a dopamine boost, you feel like you've achieved something, you're moving up in life. It's addictive. And the industry wants us to consume. The plastic industry pumped recycling initiatives to make it seem like plastic could be harmlessly recycled. They want us to think we can use as much plastic as we like, they don't want us to reduce our use of plastic.