It's a counter propaganda effort against pro-Kremlin propaganda, which is still propaganda in itself, no matter how factual and analytical. An honest anti propa

It's a counter propaganda effort against pro-Kremlin propaganda, which is still propaganda in itself, no matter how factual and analytical. An honest anti propaganda effort at minimum would not label undesired propaganda as "disinformation" and would focus on all propaganda in the media to provide a baseline for comparison. I don't see this ever happening though, political systems on the West rely on propaganda just as much as Russia, and something like that could only weaken the power they have, while pushing counter propaganda couldn't, so they just do that.