One reason: Apple wants its customers to get the best price — and, to know that they’re getting the best price whenever they buy a subscription through an app.

One reason: Apple wants its customers to get the best price — and, to know that they’re getting the best price whenever they buy a subscription through an app. It’s a confidence in the brand thing: with Apple’s rules, users know they’re getting the best price... So just like all the iPhone cases, laptop bags, headphones, and external hard drives at the Apple Store, then.