No, that sounds like a private company trying to sound trendy. A startup has a small number of employees to start with and a 2 - 3 year window to go big, fizzl

No, that sounds like a private company trying to sound trendy. A startup has a small number of employees to start with and a 2 - 3 year window to go big, fizzle out, or pivot into a small - medium sized business. You're not a "startup" forever, nor does eventually marketing yourself as one, actually make you one.