Ah, I didn't realize that was a link. Nor did I read all the way to the end where they mention that it's satire. Absolutely brilliant, especially since it's in

Ah, I didn't realize that was a link. Nor did I read all the way to the end where they mention that it's satire. Absolutely brilliant, especially since it's in BMJ and not, say, the Journal of Irreproducible Results.