If anyone believes a for profit company is looking out for anything but their own interests they are sorely mistaken almost all the time. The thing with Apple

If anyone believes a for profit company is looking out for anything but their own interests they are sorely mistaken almost all the time. The thing with Apple though was there were good reasons to believe that their interests were strongly aligned with their users’ and by extension with indie developers. At a time when the Mac was definitely not the obvious choice, Apple had a very strong interest in promoting high quality indie apps because that was a differentiator for their platform (they were also not as financially strong, so this pushed some of the costs of building differentiators out to Indies). At a time when Apple made money solely off selling hardware directly to consumers, there was reason to believe their interests once again aligned with those consumers as opposed to MS who largely sold to OEMs and Google, who didn’t even sell their OS but made money off the user data. But as Apple’s hardware growth is beginning to stall, it appears they’ve decided they must continue to grow financially, and the only way they can do so is by wringing more money out of their existing base. As a result it’s become more about doing stuff that was earlier being done by 3rd parties themselves. And that means indies are screwed becUse Apple can crush them in a way it couldn’t an Amazon or a Netflix, not that it’s not trying.