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Well, we do know about Costco dropping Coca-Cola and Apple because Costco wasn't satisfied with the terms they were getting. They came to an agreement with Cok
by zach 16y ago
Well, we do know about Costco dropping Coca-Cola and Apple because Costco wasn't satisfied with the terms they were getting. They came to an agreement with Coke but Apple products are still gone.
If you're a retailer willing to drop Coca-Cola, we can pretty much assume you're a strong-willed company. Whether that leads to triumphs of principle over practicality or displays of pettiness is, I'd say, a matter of perspective.