I'd like to think it's the latter. At least that's the goal. I'm pretty sure you get better experience from companies that take the time to engage their custome

I'd like to think it's the latter. At least that's the goal. I'm pretty sure you get better experience from companies that take the time to engage their customers with something like us. You can actually customize your design (see http://foodily.uservoice.com/ http://foodily.uservoice.com/) of your site and also your widget (including the text and colors you want to have on the tab).