Welcome to message control and public relations. It's what we worry about now, and it's what we do as a society/species. In my opinion, perception management i

Welcome to message control and public relations. It's what we worry about now, and it's what we do as a society/species. In my opinion, perception management is more important than content and substance for 99.9% of companies and executives. This is the thing causing most problems in society today, in my personal opinion.