I think people were expecting a bigger influx than I’ve seen. The real, noteworthy effect seems to be seen in the extreme decrease among certain publishers. Tho

I think people were expecting a bigger influx than I’ve seen. The real, noteworthy effect seems to be seen in the extreme decrease among certain publishers. Those in the sports, and music industry as an example. My read on the negligible positive is that those are mostly lifestyle and entertainment publishers. People already spent a lot of time on those properties naturally. Also community forums are still very active if they were active prior to this. The thing to watch is who is able to carry their infrastructure through this with the lower ad rates. If you’re big spending on AWS, et al, you might start considering getting a little closer to bare metal. Note that publishers with lower overhead and can hold out longer usually benefit from the earlier publisher shutdowns, as their ad impressions get soaked up by whoever else remains. Having watched the publisher world back in 07-08 this is so far feeling very familiar.