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This makes no sense. NTT is a telecom, and analogous to one of our companies: Verizon. They specify things to all manufacturers too, but things like V-Cast and
by sudont 16y ago
This makes no sense.
NTT is a telecom, and analogous to one of our companies: Verizon. They specify things to all manufacturers too, but things like V-Cast and buttons that "accidentally" launch the internet on their phones.
I think this has less to do with the "closed model" Evans idolizes, and more with a culture that embraces technical innovation, even at the corporate level. (Remember, he's ex telecom.)
- dotBen 16y agoNo, you're not comparing apples to apples. What NTTDoCoMo is specify everything from the electronics through to the user experience. In other words it is a holistic approach. What Verizon does is say to the handset OEMs "slap on some extra icons, applications and a button to your existing experience" if you want to get your phones on our network. It's anything but a holistic approach and simply degrades the original experience the OEM/OS provider made. As referenced in the Quora answer, the carriers in Japan are making good ARPUs and so it is in their interest to be providing the end user with an overall good experience. Verizon, like all of the carriers in the US market, makes slim ARPUs and so from a corporate perspective they are more incentivized to tack on up-sells to increase ARPU which is exactly what all the V-Cast stuff is about. In many ways it's similar to the Apple experience vs Dell (+ all the pre-installed bloatware) experience.
- T-R 16y agoI think his points are valid, but I think you're right, the cultural aspect is huge, as is the marketing, for that matter. They successfully marketed cameras, infra-red transfer, mobile internet, and QR code scanners to high school and college girls (the most profitable demographic in Japan to sell to). Without that, the other issues likely wouldn't have mattered.