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I had a hard time digging up any numbers on this. As far as I can tell, Netflix doesn't seem to offer a breakdown of their subscribers. In 2018, Parks Associate
by avhon1 7y ago
I had a hard time digging up any numbers on this. As far as I can tell, Netflix doesn't seem to offer a breakdown of their subscribers. In 2018, Parks Associates (a market research and consulting company) estimated that 30% of Netflix subscribers were on the "Premium" tier [1], which is the only tier that offers 4K. That percentage may have gone up (with increased prevalence of 4K media and viewing devices) or down (with rising prices) since then, but 30% certainly represents a respectable fraction of Netflix's subscriber base.
[1] https://www.parksassociates.com/blog/article/fov2018-pr23 https://www.parksassociates.com/blog/article/fov2018-pr23
- Hamuko 7y ago>30% of Netflix subscribers were on the "Premium" tier [1], which is the only tier that offers 4K. Here the best tier is actually called the "Family" tier. Seems to suggest that the real value proposition for the 33% price increase is not 4K over 1080p, but rather being able to watch four streams at a time instead of two.