4 ms·

Rather uniquely, the project's assets are released "for download and experimentation" "to help the industry better understand 4K HDR and immersive audio in anim

by avhon1 7y ago

Rather uniquely, the project's assets are released "for download and experimentation" "to help the industry better understand 4K HDR and immersive audio in anime". Although the article doesn't say, the assets are licensed under the Creative Commons 4.0 (By-Nc-Nd) [1]. I know of only a few [2] other [3] media projects that release their source material under such permissive licenses. Although I am not personally in the market for 4K HDR media, I am pleased that Netflix seems honestly interested in improving anime's production tools and workflows, and granted such permissive access to something they paid a lot of money for, and the artists put a lot of work into. [1] http://download.opencontent.netflix.com.s3.amazonaws.com/SolLevante/sollevante-cclicense.txt http://download.opencontent.netflix.com.s3.amazonaws.com/Sol... [2] Blender's "Open Movies" https://cloud.blender.org/open-projects https://cloud.blender.org/open-projects [3] David Revoy's "Pepper and Carrot" webcomic https://www.peppercarrot.com/ https://www.peppercarrot.com/

abdullahkhalids 7y ago
This is standard Commoditize Your Complement https://www.gwern.net/Complement https://www.gwern.net/Complement
- btown 7y ago
  Yep. Netflix's complement is "content that is only/best experienced on Netflix." If they develop consumer tastes, and reduce costs, for content that is 4K and more suitable to stream than to distribute on physical media, they develop an ecosystem that becomes a natural organic sales channel. Of course, they don't want to commoditize competitors to their complement. They're not sponsoring projects that are useful to amateur YouTubers, for instance. But enabling anime producers to move towards digital workflows is right up their alley.
diggan 7y ago
Wow, seems like Blenders Open Movies push is really affecting the industry to share more assets. Seems weird of Netflix not to publicize the choice of license more, they can rightfully brag about being some of the few to publishes source material like that. Also found more material under the opencontent domain at Netflix, interesting stuff: http://download.opencontent.netflix.com/ http://download.opencontent.netflix.com/
- willis936 7y ago
  Why publicize something that threatens your existence? Kudos to Production IG for doing this, but I don’t think this is indicative of CC commercial art. It’s just too contradictory in the current world we live in.
  - diggan 7y ago
    I don't think it threatens their existence (but I'm not in that industry, so hard to speak for them). But I can imagine that if people get more experience with how the industry works before they actually join, when they do join, it'll be easier for them to get started, compared to now where the disconnect between production school and actual production is very different. Same reason studios are starting to adopt Blender, it's so much easier to get experience and knowledge with, because you don't need to go through expensive curses to learn it. Of course, curses help speed up the education, but it's not longer a requirement, just a helping tool.
    - willis936 7y ago
      I don't think CC threatens the livelihood of creative industries, but Netflix isn't in a creative industry. I don't think Netflix, as a publisher, wants to promote free and open licensing. Their only product is licensed content. I suppose there could still be a market for a streaming service of free content, but it isn't as safe as the way things currently work.
      - diggan 7y ago
        Maybe the service Netflix is not in the creative industry, but the production company Netflix is absolutely in the creative industry, they produce their own original content and shows. Netflix is not only a content provider but producer as well.
ehsankia 7y ago
If I understand correctly though, after having watched it, this is a 3m "short film"? More of an experiment, with a lot of write-ups and making-of videos which are longer than the thing itself. Makes sense to publish it openly, it seems like the main goal of this project was to promote the tech and Netflix.

by avhon1 7y ago

abdullahkhalids 7y ago

This is standard Commoditize Your Complement https://www.gwern.net/Complement https://www.gwern.net/Complement

btown 7y ago
Yep. Netflix's complement is "content that is only/best experienced on Netflix." If they develop consumer tastes, and reduce costs, for content that is 4K and more suitable to stream than to distribute on physical media, they develop an ecosystem that becomes a natural organic sales channel. Of course, they don't want to commoditize competitors to their complement. They're not sponsoring projects that are useful to amateur YouTubers, for instance. But enabling anime producers to move towards digital workflows is right up their alley.

diggan 7y ago

Wow, seems like Blenders Open Movies push is really affecting the industry to share more assets. Seems weird of Netflix not to publicize the choice of license more, they can rightfully brag about being some of the few to publishes source material like that. Also found more material under the opencontent domain at Netflix, interesting stuff: http://download.opencontent.netflix.com/ http://download.opencontent.netflix.com/

willis936 7y ago
Why publicize something that threatens your existence? Kudos to Production IG for doing this, but I don’t think this is indicative of CC commercial art. It’s just too contradictory in the current world we live in.
- diggan 7y ago
  I don't think it threatens their existence (but I'm not in that industry, so hard to speak for them). But I can imagine that if people get more experience with how the industry works before they actually join, when they do join, it'll be easier for them to get started, compared to now where the disconnect between production school and actual production is very different. Same reason studios are starting to adopt Blender, it's so much easier to get experience and knowledge with, because you don't need to go through expensive curses to learn it. Of course, curses help speed up the education, but it's not longer a requirement, just a helping tool.
  - willis936 7y ago
    I don't think CC threatens the livelihood of creative industries, but Netflix isn't in a creative industry. I don't think Netflix, as a publisher, wants to promote free and open licensing. Their only product is licensed content. I suppose there could still be a market for a streaming service of free content, but it isn't as safe as the way things currently work.
    - diggan 7y ago
      Maybe the service Netflix is not in the creative industry, but the production company Netflix is absolutely in the creative industry, they produce their own original content and shows. Netflix is not only a content provider but producer as well.

ehsankia 7y ago

If I understand correctly though, after having watched it, this is a 3m "short film"? More of an experiment, with a lot of write-ups and making-of videos which are longer than the thing itself. Makes sense to publish it openly, it seems like the main goal of this project was to promote the tech and Netflix.