> Consumers are smart enough to know that fictional media is fictional Absolutely 100% no. I was sitting in an embassy in Bamako,Mali watching some crappy TV

> Consumers are smart enough to know that fictional media is fictional Absolutely 100% no. I was sitting in an embassy in Bamako,Mali watching some crappy TV show where Americans were getting shot at, chased and beaten to death by horrible people. At some point they said "We gotta get to Bamako". It hit me that millions of people watching the show would think that's what Mali is like. I was sitting in Bamako, and had been there for two months, and still had a great impact on me when I walked outside. Consumers have virtually no way of knowing what's real and what's fiction these days.