There is as much bias in what you choose to report on as there is in the way you report it. For most of the mid-late 20th century major media outlets uncritical

There is as much bias in what you choose to report on as there is in the way you report it. For most of the mid-late 20th century major media outlets uncritically reported information stated by the White House and the military. To do so without commentary or comparison to factual reality is a kind of bias but feels neutral because it doesn't create contention in an individual's mind. There are exceptions such as Cronkite's broadcast after the Tet Offensive which I am not lauding or criticizing here, only to say it was out of the norm.