3 ms·
Too bad? I think most people are smart enough to separate entertainment from marketing materials. I think this ruling is great, maybe we can finally get racing
by babypuncher 7y ago
Too bad? I think most people are smart enough to separate entertainment from marketing materials.
I think this ruling is great, maybe we can finally get racing games with real cars and realistic damage modeling.
- danbolt 7y agoI think it was the television show 24 where the villains weren't allowed to drive Ford cars.
- babypuncher 7y agoI think that is because Ford was paying for product placement. I don't think the first amendment applies when you sign a contract with someone promising to advertise their product in exchange for money. I would go as far as to argue that advertisements in general aren't considered protected speech on either end. Otherwise cigarette companies could still market to children.
- kube-system 7y agoJust because people know the difference doesn't mean it doesn't have an effect on people's memories, opinions, and associations. The representation of a product in entertainment does make a difference -- product placement marketing works and has been academically studied.