You have two very simple options: >option #1: a not for profit, so "the next Google" isn't owned by anyone. >option #2: give every user a non transferable sha

You have two very simple options: >option #1: a not for profit, so "the next Google" isn't owned by anyone. >option #2: give every user a non transferable share of in a for profit entity so users are owners of "the next Google" and have "skin in the game" and incentive to use the product in lieu of Google.