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If anyone wants to make money from Social Video, they're on YouTube. You have the MEGA Influencers who have been making insane amounts of money on Facebook (mos
by onlyrealcuzzo 7y ago
If anyone wants to make money from Social Video, they're on YouTube. You have the MEGA Influencers who have been making insane amounts of money on Facebook (mostly from Instagram). But even big Influencers with 1M+ followings are having trouble monetizing their following to make $100k+ per year.
Vloggers on YouTube can do this pretty easily with 1/10th-1/20th the following.
Marketing spend for Influencers is gonna dry up faster than anything else. If Shorts can provide a real revenue stream (YouTube has everything in place for this), it will be extremely well positioned during this time.