7 ms·
Are those prices per license? Apparently Netflix was paying millions[1] per year to use Gotham before they made their own font. [1] https://thenextweb.com/tech
by ajhurliman 7y ago
Are those prices per license? Apparently Netflix was paying millions[1] per year to use Gotham before they made their own font.
[1] https://thenextweb.com/tech/2018/03/21/netflixs-sleek-new-typeface-will-save-ton-money/ https://thenextweb.com/tech/2018/03/21/netflixs-sleek-new-ty...
- TwoBit 7y agoThe article implies that they weren't paying millions. Am I reading that right?
- tomcam 7y agoFrom paragraph 2: > It solves a couple of problems: first, Netflix was paying millions every year just for the privilege of using Gotham. When you license something at such a scale, it gets really pricey.
- iNerdier 7y agoAnd just below that: ‘It’s worth noting that Jonathan Hoefler, founder of the Hoefler&Co type foundry that designed and owns the Gotham font, says that the company has “never quoted a client anything close to a million dollars for anything.”’
- Etheryte 7y agoIf you bill 80k a month you still end up with ~1M annually but get to say the above line to prop up your business.
- mark-r 7y agoI was really surprised that the article didn't mention Gotham or any other HF&J font. Those were the most expensive I had encountered up until now.