Related to this is the "Underachiever Method" and the previously discussed thread on the "400k/yr Parrot eBook guy" http://news.ycombinator.com/item?id=516215 h

Related to this is the "Underachiever Method" and the previously discussed thread on the "400k/yr Parrot eBook guy" http://news.ycombinator.com/item?id=516215 http://news.ycombinator.com/item?id=516215 The long form is particular popular with this market targeting method because "ugliness" doesn't matter especially if you position the product as a ultra-niche subject matter authority. I'm surprised to see that the article doesn't mention that the long form also benefits from SEO juice (more word, better chance of google rewarding keyword context relevance).