But what if you dont know what you are looking for? What if you dont know that the way you are doing things now can be done significantly faster, better, or wit

But what if you dont know what you are looking for? What if you dont know that the way you are doing things now can be done significantly faster, better, or with less cost? That's a possibility that we accept, but the simple truth is that we're OK with it. We keep an eye on our industry and we have a decent professional network. We think the odds of something that really could revolutionize our business going unnoticed for long are slim. This philosophy isn't just about emails or calls. We're similarly allergic to other time-wasters, such as websites full of vacuous waffle and nothing but "call us" for pricing. If we're actively looking for something but a potential supplier doesn't have easy ways to contact them and transparent terms and pricing, most of the time we're just going to move on without giving them a second thought. Again, we accept that we might miss out on a genuinely valuable opportunity, but we're OK with not finding that one if it means we also don't get tied up in spammy enterprise sales engines for the rest. I operate mostly in the world of SMEs, where time is precious and the business's finances often have a direct effect on its people. If someone wants our business and has a useful product or service, the best thing they can do is be findable when we look for something like that and then be easy to work with.