I wouldn't call this a marketing ploy - it's a landing page for an app he designed and is looking to have built. We use "Show HN" to get feedback from our apps,

I wouldn't call this a marketing ploy - it's a landing page for an app he designed and is looking to have built. We use "Show HN" to get feedback from our apps, and this is one of those cases. Is he getting it? In spades! Is he making money off of it? I don't see how he could, with an unbuilt app. I see no marketing ploy here, just a clever app that I would love to see come to fruition.