"best bet is probably to focus on lowering the incentives for people to pirate" No. It's very hard to not get people to do something and esp to stop doing some

"best bet is probably to focus on lowering the incentives for people to pirate" No. It's very hard to not get people to do something and esp to stop doing something they currently are and tripple esp to do either without some replacement. As this "study" demonstrated and should be common sense. Instead they need to incentivize legal downloads / legal media consumption. Of course, that's extremely hard cause they literally add no value. They actually have a huge anti-value hill to climb just to reach parity with downloading. Their middle-man business model is broke and requires ever more bizarre/ridiculous laws to keep it shored up.