The Op here. In CRO we always take the approach that no one knows anything and test everything. But we usually start with what has demonstrably worked, as prove

The Op here. In CRO we always take the approach that no one knows anything and test everything. But we usually start with what has demonstrably worked, as proven by statistically significant tests. The Trust Pilot is their actual rating, which is favorable. Why not show it? It is likely to sway new users. Do consumers check review sites before buying? If they didn't all the review sites would not be thriving. Yes, it is a luxury brand but their promise is luxury for a steal. That is the premise of the site. Why not reinforce it at the point of purchase? For me this would be worth testing. As for the Norton Seal, original research in 2016 shows that: "Females were significantly more likely to trust the Norton security seal" "35.6% of participants voted for Norton’s antivirus seal." "Participants showed no preference between trust seals and SSL seals but did show a preference for antivirus companies (possibly due to their familiarity with them)." source: https://cxl.com/research-study/trust-seals/ https://cxl.com/research-study/trust-seals/