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I'm not connected to anyone else commenting here, just chiming in with another data point for you. does this mean that as a policy you won't engage with cold o
by Silhouette 7y ago
I'm not connected to anyone else commenting here, just chiming in with another data point for you.
does this mean that as a policy you won't engage with cold outreach regardless of what is being offered?
How will we know what is being offered if we don't read the message or accept the call? Unless we've had prior contact with someone or they make contact through a trusted third party, we normally won't, we'll just block and move on.
And if so, do you ever consider that such a policy may indeed hinder your business?
No, not at all. We're quite happy doing our thing, and when we identify something that seems like we could do it better, we're quite happy going out and actively looking for ways we could improve it. If someone wants our business, by far the best way to win it is simply to have a good, no-nonsense website so we can find them if we're looking.
- goatherders 7y agoFair points all. But what if you dont know what you are looking for? What if you dont know that the way you are doing things now can be done significantly faster, better, or with less cost? I used to work for a large managed WordPress provider in their early days. The vast majority of people we talked to said "I had no idea this was available. For $x dollars you are saving me Y hours of time each month, Y hours that I'm doing work that I absolutely hate and probably am not good at."
- Silhouette 7y agoBut what if you dont know what you are looking for? What if you dont know that the way you are doing things now can be done significantly faster, better, or with less cost? That's a possibility that we accept, but the simple truth is that we're OK with it. We keep an eye on our industry and we have a decent professional network. We think the odds of something that really could revolutionize our business going unnoticed for long are slim. This philosophy isn't just about emails or calls. We're similarly allergic to other time-wasters, such as websites full of vacuous waffle and nothing but "call us" for pricing. If we're actively looking for something but a potential supplier doesn't have easy ways to contact them and transparent terms and pricing, most of the time we're just going to move on without giving them a second thought. Again, we accept that we might miss out on a genuinely valuable opportunity, but we're OK with not finding that one if it means we also don't get tied up in spammy enterprise sales engines for the rest. I operate mostly in the world of SMEs, where time is precious and the business's finances often have a direct effect on its people. If someone wants our business and has a useful product or service, the best thing they can do is be findable when we look for something like that and then be easy to work with.