> I call that 'marketing' though That's fair, but marketing's main job is to find prospective customers. In a successful organization, marketing and sales scal

> I call that 'marketing' though That's fair, but marketing's main job is to find prospective customers. In a successful organization, marketing and sales scale roughly in lockstep, so marketing is generating enough warm leads for sales. One can debate how warm/qualified they need to be - and sales and marketing teams do - but the answer isn't "They've expressed no interest at all and might not have ever heard of us." Your comment applies to cold emails to strangers, too: that's marketing, not sales. It's ineffective, often expensive marketing because it's performed by people with the wrong skill set and goals. Generalizing, a company doing that has over-invested in sales and under-invested in marketing.