Quite so. Its actually quite easy for those of us in technology to make ourselves sound as if we're solving the world's problems, when doing nothing of the sor

Quite so. Its actually quite easy for those of us in technology to make ourselves sound as if we're solving the world's problems, when doing nothing of the sort. For example, my full-time job is working at a company that provides forex for retail investors, yet I can say that (and this language is used in company PR) I am democratizing the forex market and empowering millions of people! A lot of web 2.0 companies are especially guilty. They've the long-term importance and impact of a fashion house, yet their PR is all about revolutionizing this or that.