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So one approach I have used is to launch a very opinionated product. Don't try to be everything to everyone - this is where all those features come from. Focus

So one approach I have used is to launch a very opinionated product. Don't try to be everything to everyone - this is where all those features come from. Focus on what you feel is the best workflow and promote it unappologetically. This works really well if you are also a current (or emerging) expert in the field because it's viable for a single builder to codify their best practices. You marketing should then highlight both your skill as the thought leader and your product as the easiest, most effective way to put what you're promoting into practice. This won't necessarily work in a domain like tax software where the feature requirements are well understood, but does work in areas that have a step learning curve because it helps people adopt them.

elliotbnvl 7y ago
Hard agree – this is exactly what I'm doing with SaaS and describe in my post. My SaaS is so opinionated right now that only one person is using it. You can afford to work with a very, very niche target market at first and expand and conquer from there.
- dxbydt 7y ago
  > My SaaS is so opinionated right now that only one person is using it. Heh heh! Don't worry, you just have to find one more person like that, and then those two find two others & so on and so forth. 2^64 is the planet. I'm in the same boat. I have a tiny handful of middle school kids religiously using my app, but their parents are like, why isn't it like khan academy, or beast academy, or ixl, or aops, or whatnot. And I'm like, yeah those things are great, but how come your kids are hanging out on my site and not over there ? Sometimes you just have to stick to your guns.