Completely agree with you! With their own brand of products,the content can be more organic rather than "salesy" which makes it easier for them to showcase the

Completely agree with you! With their own brand of products,the content can be more organic rather than "salesy" which makes it easier for them to showcase these products on a much more frequent basis as compared to #ads. So they can continue to drive traffic to their store on an ongoing basis more easily. Also, every new product offering they add to their stores gives them a new reason to share content and send traffic.