It's just an IP to me. I see OPs point. Thinking of your IP address as a brand is confusing. At least with a word like Apple, the capital "A" designates it as

It's just an IP to me. I see OPs point. Thinking of your IP address as a brand is confusing. At least with a word like Apple, the capital "A" designates it as a proper noun and can easily be recognized as a brand or company name in most cases.