Negative PR is a poor tool to bring about meaningful change as it works very inconsistently. Zoom, Facebook, Equifax, etc. have all experienced sustained negati

Negative PR is a poor tool to bring about meaningful change as it works very inconsistently. Zoom, Facebook, Equifax, etc. have all experienced sustained negative PR with little effect to their bottom line or operational structure. PR is also purchased, and companies spend heavily to rehab their image online. Hospitals also are fairly well insulated from negative PR as well since they don't operate in a free market, which prevents patients from being able to choose to go elsewhere.