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With the exception of trade shows, I call that 'marketing' though, that's an entirely different department. Everything else you've mentioned does not fall into

With the exception of trade shows, I call that 'marketing' though, that's an entirely different department. Everything else you've mentioned does not fall into the sales/BD category. Which is fine, I know some companies do not have or need a sales staff at all- I'm just commenting on the ones that do. If they have sales or business development in their job titles, they are probably reaching out to strangers a decent amount. You don't really need outbound sales folks for B2C, but 95%+ of the time you do for B2B/enterprise

troydavis 7y ago
> I call that 'marketing' though That's fair, but marketing's main job is to find prospective customers. In a successful organization, marketing and sales scale roughly in lockstep, so marketing is generating enough warm leads for sales. One can debate how warm/qualified they need to be - and sales and marketing teams do - but the answer isn't "They've expressed no interest at all and might not have ever heard of us." Your comment applies to cold emails to strangers, too: that's marketing, not sales. It's ineffective, often expensive marketing because it's performed by people with the wrong skill set and goals. Generalizing, a company doing that has over-invested in sales and under-invested in marketing.