I remember for a while it seemed like every conference talk on Ruby (and/or Rails) involved someone dropping into Textmate and showing off something cool. I'm s

I remember for a while it seemed like every conference talk on Ruby (and/or Rails) involved someone dropping into Textmate and showing off something cool. I'm sure people weren't using it just to show off - but it was good marketing for a product in a space where most folks use free editors. Now I'm looking back and seeing it through the lens of signalling. I suppose they were sending a message that it's worth spending something for your tools.