I don't agree that signaling can explain 90% of human behavior, however I think you can find signals (intentional or otherwise) in about 90% of human behavior.

I don't agree that signaling can explain 90% of human behavior, however I think you can find signals (intentional or otherwise) in about 90% of human behavior. When I became aware of my signaling habits I tried to reduce my signals, only to find that there's no "opt out". If you need a car, no matter what car you drive it will send a signal. No car sends a signal. If I want to wear the same plain clothes every day like a uniform, this is still participating in signalling. It's like mistaking 0 for null, I've signaled that I care more about pragmatism than fashion, but it's still a signal. While I'm sure the book recommended in the article is fascinating, I think I shouldn't read it because I won't be able to get outside my own head for a long time if I do.