Normally you would be right. Service X is not the Internet. But this doesn't really apply anymore once service X dominates the way a large proportion of the w

Normally you would be right. Service X is not the Internet. But this doesn't really apply anymore once service X dominates the way a large proportion of the western population are trying to locate something - as opposed to clicking on links or bookmarks. Reality is what actually matters. Not what people think or what they wish. It is what people do and what actually happens. The reality is that Google not only holds a vastly dominant market position in search - but its search is the default way a majority of people interact with the Internet. The address bar in your browser is not just an address bar. It is both a search bar and an address bar. And that makes a real difference when the search engine behind it is most often one search engine.