it began as a screening tool for the candidate pipelines of on-demand platforms looking for qualified workers, with the goal of better matching and placing work

it began as a screening tool for the candidate pipelines of on-demand platforms looking for qualified workers, with the goal of better matching and placing workers with platforms (increasing conversion rates, in the parlance). wonolo[0] is an example of such a business that's still operating. the wider ambition wes to create a liquid hourly labor marketplace that would bring near real-time bidding for chunks of hourly work (like "we'll pay you $100 for the next 3 hours of your time"). hourly work (not just gig-work, but whole swaths of the service economy) is notoriously opaque, which gives all the leverage to employers, and workers don't have the time or wherewithal to effectively comparison shop to maximize their earnings. over time, complementary services (training/certification, social networking, insurance, financing, etc.) could also have been added to increase the usefulness of the platform. [0] https://www.wonolo.com/ https://www.wonolo.com/