Agree. This is incredibly cynical. Maybe the author is writing in this way of almost absolutes to get their point across but people are perfectly capable of mak

Agree. This is incredibly cynical. Maybe the author is writing in this way of almost absolutes to get their point across but people are perfectly capable of making consumer choices based on reasons other than or even primarily other than signalling. (Though in this two-part theory I'm obviously hiding them from myself)