Mass market automakers usually target ~7% margin, so a 9% change in exchange rate without adjustment in price would make an automaker flip from profitable to un

Mass market automakers usually target ~7% margin, so a 9% change in exchange rate without adjustment in price would make an automaker flip from profitable to unprofitable (observable with Nissan as a real world example). It doesn't decrease their profit by 9%. Mazda raised their margin target to ~10% per vehicle, which is pretty standard for the premium segment. Which if they performed to expectations, would mean 40% more profit; they're slightly overperforming at ~60%.