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I wonder if there will be a "data bubble" that will burst. I mean, I would imagine a TON of places have my birthday now. How valuable is that information reall
by ntsplnkv2 7y ago
I wonder if there will be a "data bubble" that will burst.
I mean, I would imagine a TON of places have my birthday now. How valuable is that information really?
- zamadatix 7y agoWhats to burst, storage is dirt cheap and they get their tiny data breach fines (if any) whether or not they store the color of your second dogs favorite chew toy with the rest of the info.
- ntsplnkv2 7y agoBut that's exactly it - if it's so cheap, why is data so valuable?
- jandrese 7y agoStorage is cheap, collecting the data is expensive. I mean this company had to run a national chain of hotels to collect this data. That's not easy.
- ntsplnkv2 7y agoOkay, then collecting the data is expensive. Storage being cheap really doesn't matter. You can store tons of unstructured data but that data isn't valuable until it is structured which takes time and money.
- jandrese 7y agoOrganizing the data is part of collecting it. For something like customer checkin data it would seem to be organized right at the point of collection. The clerk types your data into a database record and submits it to the store.
- farisjarrah 7y agoEntering your birthday is one of the main methods for account recovery for legacy systems like schools, hospitals, government websites, etc. It's stupid and many companies have moved away from that, but it was definitely more of a thing a few years ago.