I used to think the same thing, but what about the situations where people don't sell out and just see their features copied by the corporate behemoth, wholesal

I used to think the same thing, but what about the situations where people don't sell out and just see their features copied by the corporate behemoth, wholesale? That scenario seems to play out often as well (g---le+ and diaspora always come to mind). I suppose if the goal is to just see some technology or technique or idea become more broadly adopted, this isn't a bad thing. But what about poor-implementations of a good concept (UI/UX bloat, user-hostile business models, etc.) Honestly, I'm not sure. Is this analogous to the trends that drive consolidation of firms in general? I guess this is a round-about say of saying that selling-out is probably the most rational thing to do, but please prove me wrong.