Businesses that use Groupon as a demand side solution are the ones beating themselves up. Businesses that use Groupon as a supply side solution reap the rewards

Businesses that use Groupon as a demand side solution are the ones beating themselves up. Businesses that use Groupon as a supply side solution reap the rewards. Groupons are great for getting rid of excess inventory, but its terrible for recruiting loyal customers, for the reasons mentioned in the article. Groupon using businesses just need to understand how to effectively fit Groupon in there own business model. Using Groupon as a catch all marketing scheme is not the way to go. Groupon should work with small businesses and help them understand this instead of marketing them self as the perfect solution for marketing your product/service.