GoDaddy is the largest ICANN-accredited registrar in the world, so their target audience of "everybody with a functioning libido" seems to have worked out well

GoDaddy is the largest ICANN-accredited registrar in the world, so their target audience of "everybody with a functioning libido" seems to have worked out well for them. I think it was the Super Bowl ads starting in 2005 that basically got their brand stuck in the head of anybody considering starting a website. There's a lesson in there somewhere. Inc magazine did a segment on Bob Parsons: http://www.inc.com/magazine/20090101/the-way-i-work-bob-parsons-go-daddy.html http://www.inc.com/magazine/20090101/the-way-i-work-bob-pars...