Basically, it rhymes with "cock" , except the 'k' sounds at the start and end are choking sounds from your throat, like that in loch. Depending on your English

Basically, it rhymes with "cock" , except the 'k' sounds at the start and end are choking sounds from your throat, like that in loch. Depending on your English dialect, people tend to take the gh either from though making it "van go", or the gh from cough, making it "van gof". Now, for extra points, try the local liquor chain "Gall & Gall" :) (Not a native Dutch speaker, just lived here for a few years now and spent quite some time trying to get my head and throat around the g sound.)