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If I had to guess, it’s an attempt to optimize install conversions. Every multi-step process you ask a user to perform is effectively a (marketing/sales) funnel

If I had to guess, it’s an attempt to optimize install conversions. Every multi-step process you ask a user to perform is effectively a (marketing/sales) funnel. Some percentage of people drop off at every step. Maybe Zoom they thought that if they moved the actual installation closer to Step 1, then more people would accomplish it. It’s awfully sneaky though, especially that password dialog.

my123 7y ago
They could have made it just a zip containing an app bundle instead of this mess, but of course they didn't.
drewg123 7y ago
They could have also made it just work in a web browser without having to use workarounds. That's one of the reasons why I strongly prefer Google Meet and get annoyed at vendors that want me to use solutions that require me to install software.
- dbbk 7y ago
  Conversely, I much prefer a desktop app to Google Meet, since that's stuck in the browser the video can't float PIP when you navigate away from the call
  - saagarjha 7y ago
    It can if it uses the right web APIs, which are widely supported: https://w3c.github.io/picture-in-picture/ https://w3c.github.io/picture-in-picture/
    - dbbk 7y ago
      Yes but... it doesn't.
xorcist 7y ago
> it’s an attempt to optimize install conversions I love creative uses of language like this! Be right back, I just have to optimize install conversions of my botnet client.
- x0x0 7y ago
  Or, you know, decrease the failure rate of people legitimately attempting to install Zoom. It's quite reasonable to ask why on earth apple requires more than one click for a user to say "I want this program to run on my computer; make it happen."