I wonder how much of the market opportunity here is contingent upon market education. Everybody can clearly see the value of having a personal automobile, but h

I wonder how much of the market opportunity here is contingent upon market education. Everybody can clearly see the value of having a personal automobile, but how successful can you be at selling automobiles to people who don't know how to drive? Do people desire cars enough to buy one if they don't know how to drive? Everyone can see how FAANG companies are growing wealthy off the mountains of data they are amassing, so everyone understands how data can be desirable. But what if your potential market base doesn't understand how to "drive" data - how to identify which data would be valuable for them and how best to exploit it? It seems to me that part of a go-to-market strategy needs, at least in the short term, to help potential customers transition from "that's a really shiny bauble" to "I understand how this is going to make me money."