If you consider that there's really no such thing as "Chinese pronunciation" -- Chinese is a writing system for a group of spoken languages such as Mandarin, Sh

If you consider that there's really no such thing as "Chinese pronunciation" -- Chinese is a writing system for a group of spoken languages such as Mandarin, Shanghainese, Cantonese -- then it makes sense that people are used to read the characters in the spoken language they are most familiar with. In fact Chinese speakers do this even for Japanese and Korean names that aren't originally written in Kanji/Hanja. Japanese speakers used to do this to Chinese exonyms also, but generally don't anymore; nowadays they tend to take the characters (sometimes with the writing slightly changed) and annotate the reading (furikana) with the native pronunciation using Katakana.